1. Find and research your topic
To bolster your story, explore diverse perspectives and gather information on your chosen topic. Assess which perspective interests you the most, while also considering the availability of substantial evidence to support your narrative.
Additionally, ask yourself the following:
- What is your story about?
- Why are you writing about this topic (i.e. purpose)?
- What is the main question you want to solve?
Now, it's time to gather further evidence to effectively support your story. Your readers should both feel and comprehend your narrative. To achieve this, seek out statistics, case studies, and quotes from experts and critics.
Create a catchy headline. It should grab the readers’ attention and convey what the story is about. It should
- Draw attention
- Be informative
- Be short and snappy, preferably 40-60 characters
- Use signal words: What X can learn from Y or This is how X is cleaning rivers
- If a headline evokes emotion, we are more likely to click: How clean water makes you healthier and kinder
The opening paragraph needs a captivating hook to draw readers into the story. It could be a scene, question, quote, or teaser statement. Next, briefly summarise the topic to answer the readers' burning questions: What's the point of this story? Why should I care? Finally, raise the main question of the article, implying that the answer lies ahead if they continue reading.
4. Body of the feature
Now, let's delve into the core of your story. The body comprises crucial details, statistics, and expert quotes, divided into paragraphs. Within this vibrant section, you'll gradually address the main question, paragraph by paragraph, building suspense. Craft captivating subheadings for each paragraph.
The concluding stage of your story should effectively unify all elements and leave a memorable impact on the reader, evoking a reaction or prompting action. Summarize your ideas here and ultimately inspire your readers to take meaningful steps.